Google fosters a faster Internet
Wow. On Thursday Google announced that an advertiser’s web page load time will affect their ad’s position and minimum bid: Landing page load time will soon be incorporated into Quality Score. What a message to advertisers. If their page loads slowly they’ll be moved to a lower position in the sponsored links. This is a huge boost to the cause for faster web performance. I was pleased to see that this announcement has suggestions for improving page load times that include YSlow and my performance best practices. The next question: How do we motivate advertisers to improve the load time of the rich media ads they embed in our web sites? (posted from SXSW)
How green is your web page?
Writing faster web pages is great for your users, which in turn is great for you and your company. But it’s better for everyone else on the planet, too.
Intrigued by an article on Radar about co2stats.com, I looked at my web performance best practices from the perspective of power consumption and CO2 emissions. YSlow grades web pages according to how well they follow these best practices. What if it could convert those grades into kilowatt-hours and pounds of CO2?
Velocity Registration Now Open
Registration is now open for Velocity, the web performance and operations conference from O’Reilly. Velocity is scheduled for June 23-24 at the SFO Marriott in Burlingame, CA. Jesse Robbins and I are co-chairing. Several performance gurus are presenting. Topics covered include Ajax performance, CDNs, load balancing, measuring performance, and more. If you work in web performance or operations this is the event to make. The on-site registration price is $1595. If you register before May 5 it’s $1145. Use the discount code “vel08blg†to receive a 10% discount.
I hope to see you there!
-Steve