Google adds site speed to search ranking
Today, Google announced that a site’s speed has been added as a signal to Google’s search ranking algorithm: Using site speed in web search ranking.
In March 2008, one month after I started working here, Google announced that site speed was being incorporated into Adwords Quality Score. When I wrote my blog post about that change to Adwords (Google fosters a faster Internet) I had no idea that this was the beginning of a long series of contributions from Google for creating a faster Web. Since that time Google has released:
- Page Speed
- Chrome, V8, and Chrome Dev Tools
- Google Analytics async script loading pattern
- Site Performance in Webmaster Tools
- Google Public DNS
- Speed Tracer
Two years ago when I talked to people about the Adwords change, most people thought it was a good idea, but the most frequent response was, “Doesn’t this favor larger companies that care about performance?” In my experience, small companies that care about performance are able to make improvements much more quickly than large companies. Small companies are typically more agile and have less legacy code to worry about.
I’m excited to see web performance optimization become a competitive advantage, and look forward to helping web developers around the world make their sites even faster. Make sure to run Page Speed and YSlow to find the most important performance improvements. If you still have questions, feel free to contact me. I’ll be happy to analyze your web site and give you some tips.
As much as I’m excited about how Google’s announcement raises awareness about web performance optimization among companies and developers, I’m most excited about what this means for users. Faster web sites lead to a better user experience. And that’s what it’s all about.