Aptimize: realtime spriting and more

I love evangelizing high performance best practices and engaging with developers who are focused on delivering a fast user experience. Helping to optimize the Web appeals to the (speed)geek in me, and my humanitarian side feels good about creating a better user experience.

There are many companies and developers out there that go the extra mile to deliver a fast web page. My hat’s off to you all. It can be hard to maintain a high performance development process day-in-and-day-out. Heck, it can be hard to even understand all the performance optimizations that are possible, and which ones make sense for you. I savor the challenge this presents, for the same reason that I resonate with what Jimmy Dugan (Tom Hanks) says to Dottie Hinson (Geena Davis) in A League of Their Own when she complains about how hard playing baseball is:

It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great.

As much as I love the skills it takes to build fast web sites, I also want a majority of sites on the Web to get a YSlow A. Right now, the bar is just too high. For fast web sites to become pervasive, web development needs to be fast by default. Performance best practices need to be baked into the most popular development frameworks and happen automatically. We’re seeing this with browsers (parallel script loading, faster JavaScript engines, etc.) and in some frameworks (such as SproutCore and WordPress). I predict we’ll see more frameworks and tools that deliver this fast by default promise. And that’s where Aptimize comes in.

I’ve been tracking Aptimize for about a year since they contacted me about their Website Accelerator. I was psyched to have them present at and sponsor Velocity. Website Accelerator changes web pages in real time and injects many of the performance best practices from my books, plus some others that aren’t in my books. It’s a server-side module that runs on Microsoft Sharepoint, ASP.NET, and Linux/Apache. One of their more high profile users wrote up the results last week in this blog post: How we did it: Speeding up SharePoint.Microsoft.com.

Here are some of the before-vs-after stats:

  • # of HTTP requests empty cache went from 96 to 35
  • # of HTTP requests primed cache went from 50 to 9
  • empty cache page load times were reduced 46-64%
  • primed cache page load times were reduced 15-53%

These results were achieved by automatically applying the following changes to the live pages as they left the server:

  • concatenate scripts together (goes from 18 to 11 requests)
  • concatenate stylesheets together (goes from 17 to 5 requests)
  • create CSS sprites and inline images using data: URIs (goes from 38 to 13 requests)
  • add a far future Expires header
  • remove duplicate scripts and stylesheets
  • minify (remove whitespace, etc.) in scripts and stylesheets

You can see the results by visiting sharepoint.microsoft.com. (Compare the optimized page to the before page by adding “?wax=off” to the URL. Get it? “wax=on”, “wax=off”?? The Aptimize team is from New Zealand, so they’re always up for a good laugh. Note that once you use the querystring trick you might have to clear your cookies to move between versions.) You know you’re looking at the optimized page if you see URLs that start with “http://sharepoint.microsoft.com/wax.axd/…”.

With my recent work on SpriteMe, I was most interested in how they did CSS sprites and used data: URIs. Here’s one of the sprites Aptimize Website Accelerator created automatically. They don’t create it on-the-fly for every page. They create the sprite image and cache it, then reuse it on subsequent pages.

I was especially impressed with the work they did using data: URIs. Data: URIs are a technique for avoiding the extra HTTP request for files (typically images) by embedding the encoded response data directly in the HTML document. The main problem with data: URIs is that they’re not supported in IE7 and earlier. Recent blogs from web dev performance rock stars Stoyan Stefanov and Hedger Wang discuss a workaround for early versions of IE using MHTML. Aptimize has already incorporated these techniques into their product.

To see this in action, go to sharepoint.microsoft.com in a browser other than IE. I’m using Firefox with Firebug. Inspect the printer icon next to “print friendly” at the bottom of the page and you’ll notice the background-image style looks like this:

url(data:image/gif;base64,R0lGODlhGAAaALMJA...

That’s the base64-encoded image. It’s declared in the MSCOMSP-print rule inside this Aptimize-generated stylesheet.

Inspect the same “print friendly” icon in IE7 and you’ll see this background-image:

url("mhtml:http://sharepoint.microsoft.com/wax.axd/cache/2fpw31-aG1G4JD2$a$MeCg.mhtx!I_aWWORG5UHNr6iB8dIowgoA")

This is worth understanding: “mhtml” tells IE this is MIME HTML. The URL, http://sharepoint.microsoft.com/wax.axd/cache/2fpw31-aG1G4JD2$a$MeCg.mhtx, points to multipart response. The location, I_aWWORG5UHNr6iB8dIowgoA, identifies which part of the multipart response to use. There we find the same base64-encoding of the printer icon.

Most sites avoid data: URIs because of lack of cross-browser support. The MHTML workaround has been known for awhile, but I don’t know of many web sites that understand this technique, let alone use it. And here we have a tool that adds this technique to your web site automatically. Well done, Aptimize.