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	<title>Comments on: Purple Hippo at SXSW</title>
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	<description>Essential knowledge for making your web pages faster.</description>
	<pubDate>Fri, 29 Aug 2008 03:23:45 +0000</pubDate>
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		<title>By: Search Engine Land: News About Search Engines &#38; Search Marketing</title>
		<link>http://www.stevesouders.com/blog/2008/03/13/purple-hippo-at-sxsw/#comment-42</link>
		<dc:creator>Search Engine Land: News About Search Engines &#38; Search Marketing</dc:creator>
		<pubDate>Mon, 17 Mar 2008 12:30:52 +0000</pubDate>
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		<description>&lt;strong&gt;How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint...&lt;/strong&gt;

 With Google's recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed. Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn't change. If yo...</description>
		<content:encoded><![CDATA[<p><strong>How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint&#8230;</strong></p>
<p> With Google&#8217;s recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed. Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn&#8217;t change. If yo&#8230;</p>
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